Oh good LORD! We were in the middle of whipping up an uninspired wrap-up of what's not really happening today and then we saw the coverage of the new IFPI report just out. This is really... getting stupid.
Where oh where to begin?
The first lie we'd like to disassemble is the one that goes like this...
"...the spread of unlicensed music on ISP networks is choking revenues to record companies and investment in artists"
"ISP cooperation, via systematic disconnection of infringers and the use
of filtering technologies, is the most effective way copyright theft
can be controlled."
Ohhh rrreaallly? Well explain this then. University networks have, for all intents and purposes, been dammed against most p2p and distributed file sharing systems, including not just blocking them outright but also choking off the associated traffic to a trickle. Yet.... music sales overall continue to decline. So do box office numbers.. and WHAT was that percentage of dirty file swappers responsible for the Film Industry's spectacular profit dive, MPAA? Mmm hmmmm.... If the MPAA is 29% full of crap then the IFPI just lapped them.
It's the SAME lie again and again. The reason music sales are declining has very little to do with what's deemed 'illegal' file trading and much, MUCH more to do with the music companies' inability to find, nurture, develop, market, promote and SELL artists to the public. It's been this way for a long, long time friends. If these companies and their A&R teams had the slightest clue what they were doing, then why do they still engage in heavy duty payola to get their 'artists' exposure on radio and music television?
The tragic fact is that the old school machine designed to pump mediocre pablum down consumers' throats can not operate in the same way it used to, which means people are now increasingly more aware of their own freedom to think for themselves. An entire generation of music fans who have grown up unrestrained by the influence of B.S. like "Playlist Consultants", "Pay per spin" and homogenized broadcast conglomerates mainlining what gets put into peoples' ears is upon us and THEY control what they consume more than any generation since SoundScan first revealed to us that Paula Abdul wasn't actually the #1 record of 1991, it was N.W.A.
Even though that was an exhilarating moment for Hip-Hop and really, music in general, it was a brief window into the actual music buying habits of the general public.... a window that had to be slammed hard and quickly. We won't go into the whole wretched and ugly neutering of SoundScan but it IS helpful to look at how the Industry of Music set about muzzling and controlling the data compiled via Billboard to make sure they could again shape the top ten to their own will and needs, as they saw fit. If you don't think that the top slots are essentially bought and paid for the same way Gamespot reviews are, you're just fooling yourself. The #1 release in the country is RARELY the one that sold the most copies in the previous week. Algorithms matter more than sales.
It's exactly what's happening now, with two big differences. 1. It's not just a horse that got out of the barn this time, it's a stampede of wild broncos who've never even SEEN a saddle. 2. There's nothing that can be reigned in or controlled, except public opinion - which is what's under attack here.
Flat out, you are being openly lied to when you read that the cause of declining music sales is p2p or file trading. It's the overall declining quality in the music choices being offered up. Just look at the previous example of Hip-Hop. It, like most other genres are dead in the water, artistically and commercially. The best, most thoughtful and scarily talented Rappers, Graffiti Artists, B-Boys and DJs have no real exposure because they exist outside of the crumbling machine of promotion still utilized by the major label/distribution system. The same way old, white America (sorry to generalize but it's just true) was scared shitless every time they even SAW the words "Fuck The Police", they are scared shitless now when they hear "Bin Laden didn't blow up the projects, it was YOUR Nigga.. tell the truth, nigga."
ZOMGPWN! is not advocating any political stance here, (We're as sick of Loose Change as you are.) just making the overall point that there is a driving NEED on the part of the Industrialized Music Machine to CONTROL what and how you are exposed to new artists, songs and IDEAS for that matter. So much so that they will willfully attempt to shape public opinion by making claims that are patently false.
Here is one of our favorites from the IFPI report.
"Research by IFPI debunks a myth about illegal P2P services: in fact,
fans get better choice on legal sites. IFPI conducted research with a
sample of 70 acts on the legal site iTunes and on the copyright
infringing service Limewire. In 95 per cent of searches the artists
requested had more songs available on iTunes than on the leading P2P
service."
Ah, gee thanks. Now let us debunk your debunking. You compared LIMEWIRE to iTunes, then you make the claim that 'fans get better choice on legal sites'?! PAY CLOSE ATTENTION HERE. We don't even think that most of the people who were involved in putting this disinformation out are even on the ball enough to realize they are passing along bullshit... but this is some grade A pooporzz right here, buddies.
Let's just take it slowly... beyond the fact that Limewire sucks ass, let's consider the fact that it's ONE Java client sitting on top of GNU and doesn't rock SHA-1. Were you using the free version IFPI or PRO? Just curious since you don't seem to know what the frack you're talking about in general.
This kind of thing wouldn't be so bad if media outlets and news organizations didn't pick it up and report is as fact without digesting the info before shatting it out on the largely uninformed and well meaning, yet STILL kowtowing public.
ZOMGPWN! would like to state unequivocally that restaurant goers always get better and move varied choices at Sushi Restaurants when compared to Steakhouses. Don't argue with us. We did a study. :|
See, not only do some people prefer one cuisine over the other mightily, when you break it down to individual locations you'll see that some Sushi places really suck and some Steakhouses rock. Some Steakhouses will give you salmonella.. and the occassional Sushi place can put you on culinary cloud nine. They're all different. You can use the same anti-logic to shade any opinion you wish to, as long as the people who you're talking to are uninformed, distracted or uninvoled enough to believe you.
Let's compare ANts to Rhapsody, Stealthnet to Napster... .and just for the hell of it.. Pirate Bay to Connect. I believe their selection should match up on a 1:1 ratio on any given day.
In other words it's YOUR CHOICE. If you love iTunes then rock on, peoples. Get your music the way you want. But never, ever believe a press release from the RIAA, MPAA, IFPI or any other organization with a vested interest in you taking the blue pill. We merely urge you to THINK FOR YOURSELF.
According to other bullet points in the IFPI report, at least some people are doing just that.
There are more than 500 legitimate digital music services worldwide,
offering over 6 million tracks – over four times the stock of a music
megastore.
The growth rate of around 40% in digital sales did not offset the sharp
fall in CD sales globally, meaning that the overall market for the year
will be down on 2006.
So again... how can the argument be made that the overall decline in music sales is due mainly to 'illegal file sharing' when according to the SAME report, choice at 'legal' services far outstrips that of evil p2ps, and digital music sales GREW by 40% year over year? It makes no sense. If anything both should be on the incline. If one grows, so does the other. It is NOT inversely proportional. To say it is simply reveals what amounts to a sophomoric attitude towards, and knowledge of the digital music space... at best. At worst it reveals a deliberate campaign of distortion and veiled threats against the very people who stopped going to Tower and Virgin years ago due to the wave of total crap they saw being marketed ad nauseam.
The machine wants to keep feeding you crap despite your preference for medium rare T-bone and/or avocado spring roll. (Damn, it's past our lunch time!) Fling it back in their faces and eat what you want.